Pricing and profit

How you make money. You set the retail price your customers pay. Etchly charges you a wholesale price when an order is made. The difference is your profit, before your own Shopify fees and shipping charges.

Etchly's wholesale prices:

Optional upgrades:

• Sewn to Hat or Sewn to Beanie: +$1.50;
• Overlocked Edge: +$1.50 on hats and beanies, +$1.00 on patches (Leatherette);
• Genuine Stitching: +$1.00;
• some patch shapes and larger Contour Cut sizes: +$0.25 to +$0.50.

The Builder shows your exact cost for every option.

Wholesale shipping (per shipment):

In a mixed shipment, the highest first-unit rate applies once, and every other unit pays its own additional rate.

Sales tax. Sales tax is added to Etchly's charges unless you have an approved resale certificate for the state the order ships to (see The wallet and payments).

Etchly Pro. Etchly Pro is an optional subscription: $24.95 a month or $239 a year for 10% off the wholesale base price of everything you sell, with a 7-day free trial with full Pro pricing. The discount doesn't apply to upgrades, shipping or tax. Shopify bills Pro on your Shopify invoice; see or change your plan on the Plan page in Settings, which also lists Pro's other benefits.

Bulk discounts. Bigger orders get an automatic discount. Open a product's Bulk pricing section to see the tiers and try different quantities. The discount applies when one order has enough of that product. Etchly Pro stores get whichever is bigger, the Pro price or the bulk discount, never both. Shipping and tax are added after.

Samples. Order a sample of your own products to see the quality before you sell. Choose Order a sample on a product's page, its menu on Products, or the Plan page. Every store can order up to 3 samples a month, shipped to your return address in Settings. On the Free plan a sample is 20% off Etchly's regular price and shipping is charged. With Etchly Pro a sample is at the Pro price and shipping is free.

Promo card. You can add a 4 × 6 thank-you card to every parcel, with your artwork and a QR code to your store. It's off until you turn it on in Settings. On the Free plan it's $0.50 per order, added to that order's charge; with Etchly Pro it's free. Each order is charged for the card once, when Etchly receives it, and only orders charged for a card (or placed while you had Pro) get one. A remake doesn't charge it again. If your store moves from Pro to Free, the card pauses until you turn it on again.

Pro free for a year. When your store's Etchly orders reach $12,000 over the last 12 months, Etchly Pro is free for the next 12 months, automatically. We count what Etchly charged for your items and their upgrades, less any refunds; shipping and tax don't count. When the free year ends we check again, and it stays free for another year if you're still at $12,000 or more. It doesn't refund plan fees already billed. If you were paying for Pro, you can cancel it in Shopify and keep Pro until the free year ends. The Plan page shows how close you are.

Setting your prices. In the Describe step, enter your retail price. Also enter what you charge for each upgrade your customers can choose (edge finishes and sewn attachment). You can charge $0 for an upgrade. Etchly shows your cost beside each price.

Sales & Profit. This page shows your Etchly orders, what customers paid, what Etchly charged you, and your profit. It doesn't include discounts, refunds or Shopify's fees.